Last updated: August 2026
Bill 96 modernized Quebec's Charter of the French Language for the digital era. Websites count as publicly accessible commercial material, so a business operating in Quebec cannot present an English-only site to Quebec customers. The practical bar: French of markedly predominant or at least equivalent presence, depending on context, with comparable quality.
'Recognized by trademark' exceptions let some businesses display trademarked names in English only, but this narrow path does not cover surrounding content: descriptions, navigation, promotions and general information still require French. Many businesses mistakenly read the exception far broader than it is.
Structural approach beats bolt-on: separate language trees managed independently, French text lengths accounted for in design (French runs 15 to 20 percent longer), hreflang tags telling Google which version serves whom, and forms plus transactional emails translated fully. Half-French checkout flows fail both customers and regulators alike.
We build sites that support French-first presentation cleanly and flag technical implications. Interpretation of how specific requirements apply to your specific situation belongs with legal counsel familiar with your industry. The good news: properly structured sites adapt cheaply as guidance evolves; badly structured ones require rebuilds.
Most Quebec-operating businesses do, subject to specific exemptions worth confirming legally. Building French-ready structure now costs less than emergency retrofitting later.
Not advisable: automated translation fails the 'comparable quality' standard visibly, damages credibility with francophone customers, and risks regulatory attention.
Depends entirely on current structure. Sites built on proper multilingual foundations add a language tree affordably; hardcoded single-language sites often need structural work first.
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